Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won’t be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
As you construct your site, be conscious of the colors you use together. Make sure that text can be easily read against background colors. Dark text colors on lighter backgrounds tend to be easier on the eyes than light colors on dark backgrounds. If you have doubts about your color scheme, run it by a few people and see what they think of it.
Easy navigation is critical to keeping visitors on your site. Make all links prominent and easily located. A navigation menu will also help visitors locate exactly what they’re looking for. Ensure that there are links to all of your main pages, such as the home and contact pages, in a prominent location on every page.
Don’t force users to install strange BHOs. Many tech-savvy users won’t do it. Common offenders include unusual video players, image viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.
White space is an important part of web design, so don’t be afraid to use it. Cluttering up your web pages with too many images or too much text, or using a distracting background, will only irritate your visitors. White space can make the important elements of your page more visible.
If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common design mistakes is using graphic backgrounds with patterns or dark colors; combine this with equally dark text and you have a recipe for disaster. Unless the text is clear and easy to read, your site will not be a success.
To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. If you have too many words on your pages that are underlined with being clickable links, then your visitors will be frustrated after continuously trying to click on them.
If you want more visitors to your site, you need to design it in a way that makes it easy to update content. If your site can be easily updated it helps you to be able to quickly add new and relevant information. A site that is constantly updated will keep your visitors coming back for more.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!